‘The world is in trouble,’ so Sir David Attenborough has joined Instagram

‘The world is in trouble,’ so Sir David Attenborough has joined Instagram
“Saving our planet is now a communications challenge.”
Image: Conor McDonnell, WWF UK

By Rachel Thompson

Now you can follow another one of your faves: Sir David Attenborough has joined Instagram. 

In his debut video on the app, the 94-year-old natural historian and broadcaster said he’s joined because “saving our planet is now a communications challenge. We know what to do, we just need the will.” 

“This is my first time on Instagram,” Attenborough said. “And I’m making this move and exploring this new way of communication to me, because as we all know, the world is in trouble. Continents are on fire. Glaciers are melting. Coral reefs are dying. Fish are disappearing from our oceans. The list goes on and on and on.”

Attenborough went on to explain that he’ll be using Instagram to share messages explaining the problems our planet is facing, and possible solutions for tackling those issues. 

So, is Attenborough posting the videos himself? Well, not quite. His collaborators Jonnie Hughes and Colin Butfield, who worked on Attenborough’s upcoming Netflix film and book A Life On Our Planet, are helping to manage the account. The film will premiere in cinemas on 28 Sept. and launch on Netflix globally on Oct. 4. The book will be released on Oct. 1.

Followers will be able to watch videos recorded specifically for Instagram, as well as exclusive clips and behind-the-scenes content from WWF and Silverback Films, who also worked on the film and book. 

To follow Sir David on Instagram, go to @DavidAttenborough.

WATCH: Even the ‘optimistic’ climate change forecast is catastrophic

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