The Boys Has Us Wondering About… Fresca?

The Boys Has Us Wondering About… Fresca?
Spoiler warning: The following story contains spoilers for the first three episodes of season 2 of The Boys

  • The Boys prominently featured Frescas in the first episode of Season 2.
  • It’s involvement is still a mystery, but it’s certainly got something to do with the new cult The Deep (Chace Crawford) is involved in.
  • The idea of a cult connection with a very specific drink brings the infamous Jonestown cult from 1978 to mind.

    Fans checking out the Season 2 debut of Amazon Prime’s superhero/satire megahit The Boys probably clicked play expecting more of the usual: action, violence, comedy, the works. And in the first three episodes, they certainly got all of that and more. Included in that “more” section is a…significant focus on the lemon-lime soda, Fresca. Bizarre, we know. But bear with us on this one—it’s the beginning of what’s clearly a new Season 2 storyline focused on The Deep (Chace Crawford) getting involved with a Scientology/NNXIVM-esque cult.

    The Boys fans will remember that last season, The Deep was banished to Sandusky, Ohio after his sexual misconduct toward Starlight (Erin Moriarty) was made public. The last few episodes showed him adjusting to his new midwestern life away from the rest of The Seven, clearly on the midst of a personal breakdown.

    When Season 2 meets back up with The Deep, he’s drinking in a bar, watching the tribute to Translucent on his TV. He drinks too much, and starts acting reckless, eventually getting removed from the bar. From there, he takes his drunken antics to a waterpark, clearly breaking down, yelling at children. He’s arrested at this point.

    We don’t see The Deep in jail for too long until he makes bail, paid for by someone named Eagle the Archer (a clear spoof of Marvel’s Hawkeye, played here by Insecure actor Langston Kerman). Eagle greets The Deep, and before anything else asks him a question. “Hey man. Want a Fresca?” The camera very specifically zooms in on the Fresca label here.

    the boys fresca

    Amazon Prime

    A less keen eye might think this is some odd product placement of the Coca-Cola company product, created back in 1966—and that might be a fair thought. But this is The Boys, and you should know by now that The Boys is smarter than that. Eagle is here to recruit The Deep to what we later see is a very Cult-y situation happening. “Even heroes need a hand once in a while,” Eagle tells The Deep.

    Later in the episode, after The Deep wakes up from what was clearly a heavy slumber (his face is flat on a couch cushion, drool dripping from his mouth), he meets Eagle’s friend, a woman named Carol. Carol once again offers him a Fresca, and the camera focuses tightly on the beverage.

    the boys fresca 2

    Amazon Prime

    The Eagle/Carol duo convinces The Deep he’s reached rock bottom, and clearly whatever is going on with those Fresca cans is part of their scheme. Over the entirety of the three-episode premiere, in fact, The Deep is encroached in this still-unknown cult, but one thing is clear: the Fresca is involved.

    The involvement of Fresca could clearly be a historical reference to the infamous Jonestown cult that was formed in 1978. Back then, Jim Jones, a preacher-turned-cult leader, convinced more than 900 of his followers to drink cyanide-laced Kool-Aid, leading to one of the largest mass deaths in history. Ever heard the phrase “drinking the Kool-Aid,” as in “oh, he’s drinking the Kool-Aid”? This is the origin. And the Fresca here is giving off very similar vibes.

    Fans are also picking up on what’s happening already:

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    There haven’t been definitive answers as to what, exactly, is happening with the Frescas. Or even what’s actually inside those cans. But as the rest of The Boys season continues, we’ll certainly be eager to see .

    Evan is an associate editor for Men’s Health, with bylines in The New York Times, MTV News, Brooklyn Magazine, and VICE.

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