Direct sales model opens opportunities for Chinese brands
(Image credit: BigStock/Rido81) Pre-sales for China’s Nov. 11 Singles Day shopping festival began this morning, marking the kickoff of the country’s biggest e-commerce season. As a dizzying array of activities—including steep sales and weeks-long promotional games—push product, Chinese brands will rack up the year’s biggest sales figures. An increasing number of Chinese brands are finding success in…Continue Reading