More advertisers are taking marketing in-house — meet the firms helping them make the move

More advertisers are taking marketing in-house — meet the firms helping them make the move

Hi! Welcome to the Insider Advertising daily for November 19. I’m Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at LJohnson@businessinsider.com.

Today’s news: The firms behind the in-house marketing boom, Edelman’s push to rival ad agencies, and YouTube’s pitch for audio ads.


Stiglin Consulting CEO Marta Stiglin



Stiglin Consulting


Meet 20 firms helping big brands like Sprint and Unilever take their advertising in-house

  • Tanya Dua looked at the firms behind the rise of in-house marketing — a trend that has grown during the pandemic.
  • Consultancies and firms have helped marketers make the shift and handle hiring, creating content, media buying, and measurement.
  • The list includes independent firms like Brunner and larger agencies like WPP-owned Essence.

Read the full story here.


TAZO - Edelman

Edelman helped create a campaign with Tazo Tea Company featuring hip hop producer, RZA.

Edelman


PR giant Edelman shares its playbook for taking on ad agencies, with a 600-person advertising team and client wins like Ikea and Asics

  • Sean Czarnecki reports that PR giant Edelman is pushing to take on ad agencies in creative work with hires from Leo Burnett and McCann.
  • Edelman has won creative for accounts like Ikea, Asics, Tazo, and Good Humor and launched a video content studio called The Blue Room.
  • Advertising competitors are skeptical Edelman can be a serious contender.

Read the full story here.


Lyor Cohen

Lyor Cohen

Google


YouTube is pushing advertisers toward a new audio unit, and it shows how important music is to driving growth on the platform

  • Hugh Langley spoke with Lyor Cohen, YouTube’s head of music, about its new pitch for audio ads.
  • More than 2 billion people are playing music videos on YouTube each month, showing how big music is becoming to YouTube.
  • YouTube’s audio ads show a still image because 85% of music consumption on its platform happens in the foreground.

Read the full story here.


More stories we’re reading:

  • A YouTube star breaks down how much money he spends on videos with expensive stunts like filling a pool with liquid nitrogen or building a massive trampoline tower (Business Insider)
  • Amazon is aggressively underpricing grocery competitors like Walmart and Target amid the pandemic, in a bid to capture the huge shift to online buying (Business Insider) 
  • ‘People just wanted it to fail’: The creator of Quibi’s ‘Dummy’ opens up about the streamer’s collapse and the show’s future (Business Insider)
  • Facebook just launched a new app named E.gg where users can create ‘personalized spaces’ that look like Tumblr pages (Business Insider)
  • Twitter taps ‘BBC Dad’ for an ad featuring an eruption of interruptions (The Drum)
  • Businesses with a give-back mission caught in Facebook ad ban (New York Times)

 Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@businessinsider.com and subscribe to this daily email here.

XL subscribe to our newsletter banner

Get the latest news and advice on COVID-19, direct from the experts in your inbox. Join hundreds of thousands who trust experts by subscribing to our newsletter.

Send your news and stories to us news@climaxradio.co.uk or newstories@climaxnewsroom.com and WhatsApp: +447747873668.

Before you go...

Democratic norms are being stress-tested all over the world, and the past few years have thrown up all kinds of questions we didn't know needed clarifying – how long is too long for a parliamentary prorogation? How far should politicians be allowed to intervene in court cases? To monitor these issues as closely as we have in the past we need your support, so please consider donating to The Climax News Room.

Leave a Reply