Headlines From China: Comedians Score Laughs and Sales as China’s Newest Brand Darlings

Headlines From China: Comedians Score Laughs and Sales as China’s Newest Brand Darlings

Comedians Score Laughs and Sales as China’s Newest Brand Darlings

While most brands rely on the star power of actors and idols whose passionate fans are willing to make purchases in order to support their favorite celebrities, new opportunities are arising with more down-to-earth comedians to represent brands with humor. The success of the recently concluded third season of Tencent Video’s stand-up competition “Rock & Roast” (脱口秀大会) has brought its top contestants numerous new fans, along with the attention of brands and e-commerce players that have been quick to seize on their potential to help boost sales during the hotly contested run-up to Singles’ Day on November 11. Read more Content Commerce Insider

Douyin’s Chinese Rival Kuaishou Flies for Hong Kong IPO

Chinese video-sharing app Kuaishou filed Thursday a prospectus to the Hong Kong stock exchange. The Beijing-based, Chinese version of TikTok—Douyin’s rival short-video platform, is the second largest short-video app in the world. It is also the second most popular app in that field in China, trailing Douyin in terms of average daily active users. In the prospectus, the company said it plans to use the capital it raises to enhance its ecosystem and strengthen research and development and technology. The company did not disclose how much it plans to raise. Read more Ciweigongshe

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