Comedians Score Laughs and Sales as China’s Newest Brand Darlings
While most brands rely on the star power of actors and idols whose passionate fans are willing to make purchases in order to support their favorite celebrities, new opportunities are arising with more down-to-earth comedians to represent brands with humor. The success of the recently concluded third season of Tencent Video’s stand-up competition “Rock & Roast” (脱口秀大会) has brought its top contestants numerous new fans, along with the attention of brands and e-commerce players that have been quick to seize on their potential to help boost sales during the hotly contested run-up to Singles’ Day on November 11. Read more Content Commerce Insider
Douyin’s Chinese Rival Kuaishou Flies for Hong Kong IPO
Chinese video-sharing app Kuaishou filed Thursday a prospectus to the Hong Kong stock exchange. The Beijing-based, Chinese version of TikTok—Douyin’s rival short-video platform, is the second largest short-video app in the world. It is also the second most popular app in that field in China, trailing Douyin in terms of average daily active users. In the prospectus, the company said it plans to use the capital it raises to enhance its ecosystem and strengthen research and development and technology. The company did not disclose how much it plans to raise. Read more Ciweigongshe
Send your news and stories to us email@example.com or firstname.lastname@example.org and WhatsApp: +447747873668.
Before you go...
Democratic norms are being stress-tested all over the world, and the past few years have thrown up all kinds of questions we didn't know needed clarifying – how long is too long for a parliamentary prorogation? How far should politicians be allowed to intervene in court cases? To monitor these issues as closely as we have in the past we need your support, so please consider donating to The Climax News Room.