Fords making its electric F 150 a serious work truck in bid to set it apart from Tesla and GM pickups

KEY POINTS Ford plans to differentiate its upcoming all-electric F-150 from expected pickups by Tesla and GM by retaining the vehicle’s focus on work rather than recreation. The F-150 is critical to Ford’s profitability as part of its F-Series pickups that generated about $42 billion in revenue last year. Ford’s F-Series has beenContinue Reading