Amazon Black Friday 2020 deals are here: These are the top picks

Amazon Black Friday 2020 deals are here: These are the top picks
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This story is part of Holiday Gift Guide 2020, CNET’s gift picks with expert advice, reviews and recommendations for the latest tech gifts for you and your family.

Black Friday is still about a week down the road, but Amazon’s Black Friday Deals Week is already under way. Right now we’re seeing Prime Day pricing — meaning historic lows — on lots of popular gadgets, and we’re expecting more discounts soon. Really, really soon. (I’d advise checking this post daily, if you know what I mean.)

Want to get a jump on your holiday shopping (or pick up a little something for yourself)? If you have an Alexa-powered device, you can say, “Alexa, what are your deals?” That’s your ticket to immediate savings on things like the new Echo speaker (soon to be on sale for $70) and the Echo Show 8 (soon to be $65). 


Alexa is offering early access to some of Amazon’s best early Black Friday deals. One particularly great one: The Echo Show 8 for $65. (Ironically, it’s shown here on an Echo Show 5.)

Rick Broida/CNET

But Deals Week isn’t limited to Amazon devices. (For a more complete look at those, see our Amazon Black Friday device deals roundup.) As you’ll see below, there are great buys on Roku streamers, Bose headphones, DNA kits and more. As always, these deals are available at the time of this writing, but may expire or sell out.

Pro tip:  Virtually everything you buy from Amazon qualifies for 5% cash back when you pay with an Amazon Prime Rewards Visa card. But Amazon has raised that to 10% for a lot of items — even sale items, like the DJI Mavic Mini and iRobot Roomba i3 Plus (see below). That makes this a very good time to sign up for that card if you don’t already have one.

Finally, don’t forget: Amazon isn’t the only Black Friday game in town. Get ready for Best Buy’s Black Friday sale (Nov. 22) and Walmart’s Black Friday sale (Nov. 25).

Amazon Black Friday deals available now (or soon)


Finally! We’ve been hoping for a discount on the rarely discounted Mavic Mini, which is a simply fantastic personal drone. This isn’t the lowest price we’ve seen, but it’s definitely the best deal we’ve seen in a while. Same goes for the Fly More Combo, which you can grab for $449 (a $50 savings).

Yes, there’s now a Mavic Mini 2, but it starts at $449. Is it worth the extra $90? That’s your call, but the original is pretty sweet.

Note that the Mavic Mini qualifies for the aforementioned 10% cash back (instead of the usual 5%) when you pay with an Amazon Prime Rewards Visa card. That lowers your net cost to around $323.

Read our DJI Mavic Mini review.


This is the largest discount on record for this new Roomba, which not only navigates your floors with smart sensors but it also empties its own dust bin. (I’m pretty sure this is how Terminators got started.) And this is another item that qualifies for 10% cash back when you pay with your Amazon Prime Rewards Visa card. That effectively lops another $39 off the price.

Don’t have that Visa? You should get one, right now, because there’s a $100 Amazon gift card in it for you.


It may be two years old, but the Roku Premiere is still an excellent streamer. It has apps for pretty much every streaming service under the sun, and it slings them all at 4K. The latest version supports HDR, too. Whether there’s a “dumb” TV you’re looking to make smart or an old Roku that’s in need of replacing, it’s hard to beat this all-time-low price.

Prefer a premium Roku experience? The Roku Ultra 2020 is on sale for $69 (save $30). It adds features like Bluetooth streaming and a remote with headphone jack.

You can also get the Roku Streambar for $99, the first time this new soundbar has been discounted. (Read CNET’s Roku Streambar review to learn more.)

Read our Roku Premiere review.

Sarah Tew/CNET

Normally $30, the new-for-2020 Fire Stick Lite continues to see a solid discount ahead of Black Friday. This entry-level streamer delivers 1080p video with HDR support (but not 4K). The big missing apps are HBO Max and Peacock (for now), but the Alexa-powered voice remote is top-notch.

Read our Fire TV Stick Lite review.

Sarah Tew/CNET

Ebooks: awesome. Reading ebooks on a phone or tablet: less awesome. Good luck settling in with email, Twitter, TikTok and text messages clamoring for your attention. Plus, those screens aren’t too easy on the eyes. That’s why I’m a big believer in a dedicated e-reader. The entry-level Kindle is superb, with an integrated light and improved design.

Read our Kindle 2019 review.

Chris Monroe/CNET

“Wait for a sale.” That was the conclusion of CNET’s Echo Dot 2020 review, which praised the design and sound quality of the new model but rightly noted that Amazon’s mini smart speakers go on sale all the time. This, however, is actually the first time it’s happening; during Prime Day, Amazon discounted only the previous-gen Dot. 

Note that you’ll also be able to buy the Echo Dot with Clock for $39, also discounted for the first time, also $21 off.

Read our Echo Dot 2020 review.

David Carnoy/CNET

Another Prime Day rerun, the Fire HD 10 is an absolute steal at this price. Among the highlights: a big, sharp screen; expandable storage; a USB-C connector; and a speed boost over the previous-gen model. It may be a while before we see this model get discounted this much again.

Read our Fire HD 10 review.

Sarah Tew/CNET

Available only in Arctic White at this price, the Bose 700 was dubbed CNET’s “top noise-canceling headphone” last year. It originally sold for $400, but has been hanging out at $379 more recently. At $299, this ties the lowest price on record. 

Read our Bose 700 review.

Vanessa Hand Orellana/CNET

New for 2020, the Apple Watch SE is the middle child of the Apple Watch lineup. It’s got the same basic design as the Series 6, but lacks that model’s always-on display, ECG functionality and oxygen saturation measurements.

The 40mm and 44mm models run $279 and $309 at the Apple Store — and have been marked as low as $229 and $259 during previous early Black Friday sales. If you see higher prices, be patient: Those deals will likely return.

Read our Apple Watch SE review.


Amazon is following Target’s lead with a “Buy two, get one free” gaming sale. Fair warning, though: The good stuff is going fast.

Ian Knighton/CNET

In CNET’s hands-on tests, we found AncestryDNA to offer the best integration of DNA analysis and historical research. And now the service is on sale for more than half off.

Read our analysis of DNA test services.

Want to score some great tips for Black Friday shopping? Look no further than this episode of the Cheapskate Show podcast:

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How to win Black Friday in 2020


CNET’s Cheapskate scours the web for great deals on tech products and much more. For the latest deals and updates, follow him on Facebook and Twitter. You can also sign up for deal texts delivered right to your phone. Find more great buys on the CNET Deals page and check out our CNET Coupons page for the latest Walmart discount codes, eBay coupons, Samsung promo codes and even more from hundreds of other online stores. Questions about the Cheapskate blog? Answers live on our FAQ page.